Download Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
Download Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
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“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:Everyone is important.Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job.Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
Product details
Hardcover: 270 pages
Publisher: Currency; 1 edition (October 14, 2008)
Language: English
ISBN-10: 0385523866
ISBN-13: 978-0385523868
Product Dimensions:
5.8 x 0.9 x 8.5 inches
Shipping Weight: 1.4 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
236 customer reviews
Amazon Best Sellers Rank:
#24,186 in Books (See Top 100 in Books)
What an incredible book. Lee Cockerell is the master and designer behind many of the practices that make Disney great. This was a walk down memory lane for me at a time when I needed it most. I worked at Disney on the College Program in 1998 and returned to work as a FT Cast Member between 200 and 2003. I am so glad I purchase the Kindle Edition and the narration as well.Lee reinforced the methods that I had learned so long ago. These methods can be implemented in nearly all business models and types. Specifically, R.A.V.E. - Respect, Appreciate, and Value Everyone. Just these three little actions can change a corporate culture. Lee highlights the famous 7 Guest Service Guidlines, the importance of recognizing Purpose, and driving employees to fulfill their purpose through encouragement.In a time when the country is so divided because of its politics, which inevitably pours over to the workplace, this narrative is a needed handbook for all managers everywhere. Not only is it for managers but the front line staff should read this book as well. It would be a great gift to an entire organization to give this book to every employee and hold weekly "book club" sessions to discuss the methods and lesson within. I will be reading this book a second time.Creating Magic: 10 Common Sense Leadership Strategies from a Life at DisneyCreating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
I really enjoyed this book and thought there were quite a few great leadership tips for the future. It had a slow start in my opinion, but his back story was necessary to understand where he was coming from throughout the book and why you should trust him. I definitely had a few take aways that are going to be important for my business in the future. The reason I gave 4 stars is because it is not the best leadership/management book for my profession that I have ever read (I would give the book 4.5 if I could)
I've worked in a hotel, restaurants, and retail. My late husband was a Disney World employee for 22 years. Mr. Cockerell describes how he helped a great company retain it's reputation in our ever faster paced world. How many companies have we seen slip from #1 to a "has been"? in a few short years.I especially like Cockerell's description of his open door policy and even anonymous email account so employees could give feedback without fear. Many procedural changes have come from employees, changes that saved time and money.Cockerall sees management's job is to help every employee reach their full potential. He even asked employees what about their jobs made them want to quit. He teaches why you want to empower employees and the payoff. Just a great read.
I really liked this book. Disney does everything top-notch! I think these 10 leadership strategies are spot on. They make sense. They're simple & practical. This book will help us all improve our effectiveness in work environments, at home, in volunteer arenas, in all facets of life. Lessons like everyone is important, give people a purpose not a job and others are valuable in all walks of life.
I absolutely love this book. I purchased this book for my leadership class in the BSN program. It has such valuable information. I can honestly say that I never open my textbooks and as soon as I complete the course I give them away. This one will stay with me for a very long time!
Overall, Mr. Cockerell's book provides straightforward and common sense lessons for creating better companies, better employees, and a better you. I appreciate the frank and honest approach taken in the book. The author discusses his successes and failures evenly, even when his mistakes led to physical retribution from his employees! Considering the hospitality industry's complex operational and HR issues, I can appreciate his recommendations that are easily implementable yet powerful ways to improve a business.One issue I have with the book, while not directly relevant to the overall subject, is not discussing in enough detail the importance of developing a company's long-term strategy for success. Anecdotally, I have heard that Disney has a large number of fresh out of business school MBAs that are more concerned about short term profits and cost control than maintaining high quality standards and preserving long-term brand identity. I would be interested to get the author's reaction to this challenge, which he surely must have dealt with during Eisner's last years as CEO. While the author must consider his relationship with his former employer, it would have been interesting to get his reaction to a sore subject that many would argue has challenged the long-term success of Disney's brand.I hope Mr. Cockerell considers writing more life and business lessons in a future book. I will be among those to purchase a copy!
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